Get your sleeping website on the 1st page of Google and Yahoo with Search Engine Optimisation (SEO) – The best Internet Marketing Tool!
A rose by any other name is still a rose. The same can be said for internet marketing. Internet marketing goes by many other names. It is sometimes called i-marketing, online marketing, e-marketing or web marketing. But these terms practically mean the same thing.
In a nutshell, internet marketing is defined as the selling and promotion of products and services over the internet.
What Does Internet Marketing Cover?
Internet Marketing is a big umbrella term that covers the whole range of online marketing tools and methodologies such as:
- PPC advertising (pay per click companies other than Google offer this but Google is the main provider)
- Google Adwords PPC advertising
- Affiliate marketing
- Image banner advertising
- Article marketing
- Email marketing and
- SEO (search engine optimization)
Why Is SEO The Best Internet Marketing Tool?
Well, ask yourself how you got to this page, chances are it was via a search engine. Because search engines are still the main place people go to when they’re looking for specific products or services, then if they find your website, they may buy from you.
SEO is most effective because prospects find you at the time they need you or your products – in terms of actual sale, SEO is a direct and locked-in form of marketing. Most forms of marketing are indirect in that they try to place your product or service ‘front of mind’, that is, when you think about washing powder for example, you immediately think Persil or when you are thinking about chocolates, Cadbury’s immediately comes to mind. Buyers may not necessarily need to buy at the time they saw Persil or Cadbury’s but the marketing strategy puts them in a space where they might decide to buy. On the other hand, people finding you via SEO are already in the “buying” space.
As well as attracting visitors to your site at the time they want to buy, with SEO visitors come to your site for free – there is no cost per click; in other words there is no direct advertising cost involved. With SEO it costs the same to attract 1000 as well as 100,000 visitors. And really, once you rank high in organic search results, the cost is zero whether you receive 1000 or 100,000 visitors which means the ROI or return on investment is very high.
Get yourself a search engine optimization quote today and get found on Google and other search engines
Increase your sales and reduce your marketing costs today!
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Internet Marketing – The Great Equalizer
With the advent of the internet and indeed the expansion of internet marketing options such as PPC and SEO, smaller enterprises with the very low cost of entry can now compete equally on a global scale leveling off with international markets which have bigger capitalization. The internet is indeed the great equalizer of market opportunities. Even small capital companies can compete with bigger counterparts if they appear high in search result rankings and if their website attracts and locks-in their customers. The presence of many players benefits customers in that they have so many options for better or more specialised services.
Search engines such as Google have a ferocious appetite for good content. If you are not a marketing or communications company, it can be quite hard to generate new and fresh high quality content that can keep Google interested in ranking your website at the top as a leading website.
It’s wise to consider spreading your marketing budget over both direct traffic generating marketing activities like PPC, and long-term marketing efforts such as article marketing that will deliver visitors at little or no ongoing cost.
Article marketing can be used on and off your website. On your website, the content can be placed in a blog; building up the ‘weight’ of your website. Your website is like a boxing champion – extra weight helps in winning the fights you enter. Google weighs your site against your competitors in terms of the number and quality of web pages. Regular content added to your blog, especially when it is keyword focused, helps you gain stronger, higher and more stable ranking results for multiple keywords.
Using articles off your website can be used effectively to build your brand expertise. The articles can be placed on article websites or posted on industry-relevant sites where your customers visit. The articles deliver value in terms of the ‘link juice’ they pass to your own site as well as the direct visitor traffic from those reading the articles.
Get a free quote today from us for article internet marketing and blog content writing. Start attracting your loyal customers via article marketing today.