Why SEO Matters In Today’s Online Business Environment
It has been reiterated that SEO is no longer that essential. In fact, many believe that Google is subtly supporting the idea that if your online brand satisfies the requirement of owning great website copies and possessing active social accounts, you don’t need to sweat to rise to the top of organic search results.
Why SEO Matters In 2012
Clearly, majority of SEOs are starting to adhere to this message (who would doubt Google’s words anyway?). With the rise of new algorithmic shifts, Google Penguin, the ideology that over optimisation is bad for any website is getting more appreciation from the crowd. Some online analysts, however, are labelling Google’s new move to be very anti-SEO. According to these detractors, the large number of web entities that got caught in the crossfire only proves Google’s inability to detect what it wants to avoid!
Why SEO Matters: Anti-SEO Activists Are In Trouble!
Simply put, individuals who oversimplify the concept of SEO are in big, big trouble. In today’s online business environment, the role of search engine optimisation must never be undermined as SEO enables a website to showcase its value to Google and site visitors.
The logic behind exhausting the marketing potentials of SEO and acknowledging it is simple – how can Google rank something that it can’t see? To make sure your brand is properly identified, you need to have your website fixed and functional in all necessary areas for Google to see. SEO, also referred to as the art of modifying pages to make it more alluring to search engines, entails technical knowledge to some extent. This technical aspect brought in by the knowledge of SEO may revolve around the concepts of website architecture, navigational structures, meta data and keyword research.
Content is always king with Google. Although the truth behind this statement can no longer be defied, it does not mean that great content is enough to make your website rise above the rest. SEO matters because your website needs to be seen first! Definitely, SEO is still the single best strategy to compel Google to ascertain whatever value your site brings.