Web Development Singapore: 3 Web Development Decisions To Make That Will Affect Your Website Marketing Success
Web Development Singapore is a key endeavour for businesses especially those which are keen on selling their products to a global market space. If you still have not envisioned the power of having an e-commerce site, think about your store being open 24 hours a day 7 days a week without the need for you to physically staff your shop. Business happens via your website contact form or shopping cart while you are sleeping. And your website is a store that can be accessed in Singapore or in international locations, depending on the market space you choose.
If you are just developing your website, then there are three decisions you have to make now to help you succeed in your website marketing campaign later.
Web Development Singapore Goes Mobile
1. Mobile Compatibility. These days, one out of three internet users are mobile internet users. They use their iPads and other handheld devices to browse the web for items they need while on the MRT or even while on the escalator of a mall. The New York Times reports that in last year’s Black Friday sale in the US, businesses lured customers while they were on queue by online advertisements and promos which the shoppers accessed via their handhelds.
Be keen on designing for handheld compatibility. This means doing away with Flash and moving towards HTML5 and Jquery, which are open web applications adopted by most handhelds, including iPad.
2. Onsite Optimisation. Make sure your website has all onsite optimisation work done. Otherwise, it will be hard for search engine robots to crawl your site and rank it on first page. There are about 20 things to fix on a website to make it Google friendly. Contact an SEO company with Google-aligned SEO principles to help you.
3. Web Marketing Elements. Ensure you have website marketing elements on your site. For instance, there are websites which neglect the importance of contact forms and for some reason, place the contact form as just one of the top-level links. Ideally, contact forms and the contact numbers must be on every single page of the website. Some websites only have the contact form on the home page and that is fine, but if you were the visitor and found the product you liked on the inner pages, wouldn’t it frustrate you that you still had to go to the home page to access the shopping cart or the contact form? This oversight may be because most website owners translate the physical store on their website literally, as in, physical stores have checkout counters away from the product aisles. But websites can give you the advantage of bringing the checkout counter just where the product is.
Doing Web Development Singapore Right
We have had clients coming to us delighted that enquiries flood their websites just on the second day it was rendered live. This can happen only with proper planning and of course with keeping aligned with the latest design trends.
The best combination therefore is to use the most mobile and PC compatible programming languages, making your website a solid SEO engine, and designing websites with simplicity and user-friendliness in mind.