Why you should use a SEO-focused company to develop your website
History is a funny thing in that if you study it closely, you’ll see the patterns reoccurring time and time again. Twenty years ago, “made in Japan” meant cheap and low quality. That general perception then moved to Taiwan which took over from Japan as a mass production and export country. China took over from Taiwan and is now the world’s largest export economy. One thing common happened to each country as it evolved its market offerings: the search for VALUE ADD.
When a business or a country delivers products and services at scrape-through-the-door pricing, the cost of doing business this way eventually makes everyone ‘wake up’ and look at how they can add value in what they offer so as to charge more while they deliver more. Japan today is a leading nation in top end consumer items while China is a ‘copy-cat nation’ quickly copying any new ideas and delivering them to market at below brand cost pricing. But, China is now looking at its exit plan to get out of its self-created ‘noose’– it is looking at how it can add value so people will pay and trust their products more.
In England there is a saying that goes “pay peanuts and get monkeys”. It’s not quite made of the profound Chinese Proverb level of wisdom, but nonetheless it is wisdom indeed.
Now, in referring to website development industry, over the last three years, web development has become more and more of a commodity cost. This means that most businesses expect websites to be developed for a low cost and there has been no problem finding a web design company that will develop a website for less than a thousand dollars.
BUT – and the but is a big one – “what you pay is what you get” –my Mother used to say this time and time again. The same goes for Web Design.
How cheap is cheap for website design?
Let’s have a look at this list below which highlights the total and more meaningful cost for a cheaply developed website :
- Cost to develop – $1200
- Lack of built in search engine optimization (SEO) elements so NO natural free search engine traffic, low visits – inherent loss of $600 per year
- Extra cost due to poor website content using ADDITIONAL COST (higher bid rate) Google PPC Advertising – per year – $220
- Loss in visitor (prospective customer) to customer conversion via the website – $6000 per year – gross estimate
- TOTAL COST OVER THREE YEARS = $ 21,660
The total cost of owning a poorly designed and created website with poor or little web copy that is NOT focused on getting you more customers is MASSIVE compared to the cost and proper investment made for a well designed site. A well designed site with all the SEO elements built in and with excellent web copy is around $4800 (this is a content management system or CMS that you can edit the page content on later on as you wish, making yourself empowered to change your website content without being dependent on the web developer).
So, $21,660 for the cost of owning a bad site less $4800 for the cost of creating a great website gives you a saving of $16,860 in total cost of ownership for web design! And that’s not even counting the potential return on investment in terms of customers coming to you through your website.
‘Real’ business people focus on total cost of ownership and not just the initial cost. When you are focused on your business, you know that it is important to get things right if you want to get the results you seek. Cheap is not best.
Contact us today for a professionally designed website. It will cost you around $4800 but will get you the results you’re wanting. This includes all built-in SEO, sliding banners, web copy, marketing input and full ability to edit content on your site on your own.
David Anttony
