A few years ago, SEO or search engine optimization is all about identifying target keywords and then using them in content generation. Unfortunately this led to an explosion of site spams: those sites that carry the keywords that Internet users use, but hardly contain the information that the users need. To address this issue, Google took bold steps in classifying and indexing websites. These steps are called the Panda and the Penguin
SEO Singapore On Google’s Panda And Penguin
In 2011, Google launched a big algorithmic improvement which it called the Panda. This change sorted out websites that do keyword stuffing, publish low-quality or duplicate content, and carry out other unacceptable SEO techniques. Google’s Panda shook the rankings of thousands of sites on the web and compelled website owners to reassess the quality of their website design and content.
A year after the Panda was introduced, Google made another search result adjustment through the Penguin. This time, Google wanted to sanction more sites that explicitly rely on tricking, manipulative, and irresponsible optimization. Concerned with this new big change, site owners around the world are working hard reorienting their SEO activities to secure their results rankings.
SEO Singapore Overhaul
The Panda and the Penguin aim to encourage website owners to be fair and to only stick to white hat activities. White hat, as the term implies, refers to good and acceptable optimization methods that allow a website to properly and honestly introduce itself in terms of topic, scope, length, keywords, and whatnot.
To secure better rankings, website owners are advised to follow the standards of web creation and SEO Singapore. They should provide helpful and original content, avoid unnecessary use of keywords, and exchange links only with credible sites.
It is really tempting to take advantage of SEO loopholes and snatch higher rankings, but site owners should let go of those old habits not only because Google is watching but also because it contributes in the overall maturity of SEO Singapore and website publishing.