Why You Should Put 70% Of Your Money To An SEO Company In Singapore
Most of us want to spend our marketing money wisely. On the web today, the most leading website marketing methodologies are PPC (pay-per-click) and SEO (search engine optimization). What’s the difference? Which is a better investment to make? What is the advantage of choossing an SEO Company In Singapore to carry out the SEO campaign?
Finding An SEO Company In Singapore With An In-House Team
Let’s first see the difference between PPC and SEO by imagining that your company is on one side of a cliff and your market is on the other side of the cliff. You need marketing to bridge the divide.
Imagine PPC as wooden footbridge. It’s easy and fast to build. It gets traffic right at your doorstep the very minute you plug in your credit card.
But it is also very expensive. We all know that. We pay for every person in advance that crosses the bridge. We pay for everyone that clicks on our PPC advert, even our competitors click on the advert so we run out of money. And what of professional clickers? We can imagine that these professional clickers are like wood borers that chew on your footbridge. They click and click and burn your dollar investment, and then when they’ve totally wiped out your PPC budget, then that is the time your competitors launch their PPC campaign.
An SEO Company In Singapore Gives Better Return On Investment
On the other hand, SEO is like a steel bridge. It does take time to build before even one person or one keyword could rank. But over time as you build a steel bridge that is solid and stable, even if you have hundreds or even thousands of people on it, guess what? The bridge will not give in.
Even if you put truck loads of people on it, it still will not break down. And what about the cost for putting thousands of people on the SEO steel bridge to cross over to your products and services? Zero.
We are an SEO company. And we are not here to discredit PPC. Again, PPC is great; it gets traffic to your door fast. To say that PPC is not a good marketing idea is a disservice to PPC.
We are saying do PPC but for not long if you like to get traffic instantly, as in within the same day.
But for long term marketing, follow it up with a solid and stable SEO, implemented by an in-house team of professionals who know how to optimise your website on Google even if Google changes its search algorithms often.
And when you’ve started, keep going until you built yourself a brand empire on Google. Again, the results may show from 3-6 months time but definitely SEO will yield better return on investment.