Indeed, 2012 is another year of challenges for the SEO industry. While it remains a fact that content creation and link building are the primary blocks of SEO, social media is predicted to be included in the list of priority SEO strategies this year. Social search might stand for the big S of SEO in 2012, as this vital factor develops a huge interdependent relationship with the science of search engine’s algorithm and search results. SEO experts cannot take social media for granted; not now, when Bing has incorporated Facebook data into its search results and Google has launched its Google Search Plus Your World.
SEO Before Social Media Came Into Play
The implementation of SEO strategies was downright simple in previous years. Acquiring greater visibility on search engine result pages was a breeze. In fact, because of optimisation, it became easier for small enterprises to compete with corporate goliaths when acquiring specific query-relevant rankings. Today, SEO is changing for the better and for Internet companies, catching up is critical now more than ever.
To be highly visible in Google’s algorithmic shifts, SEO must be conversational and of course, relevant. Although Google’s search engine results have been shaped by measures of social signals for a few years now, it is only now that these social signals are being appreciated in the realm of SEO with the introduction of Google Search Plus Your World early this year.
Google Search Plus Your World Introduces The Concept Of Social Search Plus SEO
It was June of 2011 when Google+ Buttons were launched. During that time, analysts gave a “so what” reaction to the presentation. However, just recently, Google’s CEO Larry Page made an announcement that Google+ user population has doubled from 40 million users as of October 2011 to 90 million users.
Ultimately, Google’s Search Plus Your World is introducing the Internet population to the concept of striking a balance between search results and social functions.