Choosing a niche in marketing is an integral part of the business. Without knowing the specific place within which you want to conduct your business, then your marketing efforts are too spread out to reach a definite audience.
This is true in internet marketing as well. Websites which are designed to rank in the local search engines will be able to target the local market better. The search results from local ranking are funneled for businesses in the local country, not from the rest of the world. Of course, customers would like to find businesses which are physically closest to them first.
How is search engine ranking in Singapore and in other local countries done? There are three basic steps. First, you might want to register your domain as a .com.sg or a .sg. Second, tell Google to tie up your site to the local country. This is done in the Google Webmaster tools. Third, have your site hosted by a local host so that you have a local IP address.
But it of course does not end there. Doing these basic steps just provided you an initial presence in your local country. But there are many other businesses also present in the same country so how do you get found in the search engine results first?
You must then create content that is relevant to your local country and to people in that local country. Your information should be what they need to know and they are in fact looking for. This means if you are in Singapore, it will help boost your site rankings to write about what customers from Singapore are looking for.
This process of writing high quality content can then be tied up to search engine optimisation techniques, which is writing according to keywords which people use to search for their needed services in Google and Yahoo. SEO is a long term and continuing process which gives you permanent search engine ranking in Singapore, and in the world, when you are ready to compete in the global arena as well.