Google Penguin Impacts Search Engine Optimization Singapore: A Worst Nightmare Or A Dream Come True?
Google Penguin, according to Google Webspam team’s Matt Cutts, just proves how much Google is investing time and resources into enhancing search algorithms that can be as edgy as human quality testers. It also conveys how the Internet Giant is exerting efforts to reduce the illegal use of webspam tactics and advocate dependence on high quality site content.
The main idea behind the release of the update that’s named from another black and white creature is simple: diminish rankings for websites that violate Google’s existing quality guidelines and reward high quality sites (and the good guys who built them!) by giving them higher positions in Google search engine results pages.
As pointed out in Google’s Webmaster Central blog, there still are countless of optimisers and entrepreneurs who remain loyal to black hat SEO, never mind if their website is at the risk of being slapped with a penalty once caught. Optimisers-turned-spammers are still out there lurking in the dark, ready to prowl on system loopholes that would bolster the ranks of their pages even without satisfying Google’s quality criteria. This is what Penguin aims to abolish – the idea that bad sites are visible at the top, even when they don’t deserve to be so!
The Implications Of Google Penguin On Search Engine Optimization Singapore
Well, at least that’s what Google is saying about its Penguin algorithm. Several reviews conducted by analysts contradict such belief. A study by Danny Sullivan of Search Engine Land in April showed how search results were not filtered ideally as Google conveyed it to be. When Sullivan tried to experiment with Penguin’s competency by typing in a spam-magnet keyword such as Viagra, he was disappointed to see that most results featured on the first page still consisted of spammy websites. Worse, Viagra’s official website failed to hit a first page result when it should have been at the topmost portion of SERPs!
The Significance Of Relying On A Reputable Search Engine Optimization Singapore Company
This observation, among other things, makes Google Penguin a consistent recipient of criticisms. Despite the rage coming from the affected population of the online world, at the end of the day, Google’s Penguin is believed to do more good than bad. If you have been affected by this current release, have no worries. Start your website audit by getting in touch with a reputable SEO firm in Singapore today!