Must-Read Pointers On How To Move Your Content To A New Location
For most optimisers and marketers, moving existing content to a new location, say a subdomain or an entirely new domain, is a herculean task that is laden with risks and mishaps. Why? Because this arduous shift of venue can hurt placement in Google SERPS if not implemented properly. If the act of moving your content to a new location is becoming imperative for you, then you must figure out definite ways to make the transition less noticeable and convenient for your users and site visitors.
How To Move Your Content To A New Location The Right Way
When moving content to a new location, your ultimate goal is simple: refrain from getting dreadful 404 errors. These error pages potentially harm your business, as these code error pages weaken your site’s performance and negatively impact user experiences. The ultimate challenge really is this – how do you make them (your users and search engine crawlers) acknowledge the fact the your new pages offer the same level of quality as your old pages?
Don’t Know How To Move Your Content To A New Location? Here’s How:
Here are some tips to remember when you decide to drop your old domain for a new one:
Use 301 re-directs wisely. A 301 re-direct simply allows you to redirect all pages on the old site to corresponding pages on your new website. This notifies search engines and users that your content has been permanently moved to another location. The golden rule is to make sure that the new URL you are pointing to features similar content as the old URL. Using canonical pages is a good alternative if you can’t do 301.
Submit and verify the new website to Webmaster Tools account to let Google know of your change in location. Make sure both locations, old and new, are verified properly.
Stay on guard for 404 error pages. At some point, you may encounter these broken links. The best way to deal with these disruptions is to check your Webmaster account for web crawl errors from time to time.
If you need help doing this, try working with a reputable SEO firm with relevant experience in the field of SEO and web design.