Google Penguin Update Lashes, Causes The Latest Internet Uproar
Oops, we did it again.
Google must have gyrated to this statement when it released its recent major algorithm shift, the Penguin update. The controversial launch of the Penguin update occurred a few weeks ago, April 24th to be exact, but the tremors that roused upon its inception never seem to fade.
The uproar of the online crowd still resonates. SEOs and online marketers are enunciating their protests, their frustrations. And the question still begs answer to this day: Why did current website rankings plummet from top to bottom in a mere blink of an eye?
The Target Of Google Penguin Update
That’s because of the newest algorithm change seems to affect bits and pieces of the SEO puzzle. In a nutshell, the update is believed to delve into various elements such as:
- Low quality backlinks
- Comment spams
- Excessive links with exactly the same keywords in the anchor texts
- Backlinks from unrelated, dangerous sites
Google Penguin Update: The Purpose And The Lesson
Google particularly stated that Penguin is out to lash at unscrupulous websites. But why are legitimate entities going through a rough time as well? Does this denote the need for a rigorous clean-up process? Sure it does.
The interesting thing about the Penguin update is that it does not really contradicts Google’s view on unnatural link schemes. In fact, this algorithm improvement proves how Google desires to be on the forefront of a constant pursuit of a virtual marketplace that’s free from dirty selling tactics.
If your site has been hit, then the best thing you can do is to formulate a smart yet result-oriented marketing approach that is aligned with Google’s specifications. Take some time to think about your long term objectives and resist the urge to respond blindly to these implemented changes.
Penguin does not alter what Google reveres as unacceptable – it only raises the bar to send out the message that you probably should have adhered to a long time ago: opt for white hat SEO and never ever cross the white line just to experience the allure of grey or black hat SEO.