The Latest Revelation From Matt Cutts: Google Levels The Playing Field Between Overly SEO And Content Based SEO
Too much of something is bad enough. This belief is aligned with what famed Google Engineer, Matt Cutts implied during SXSW’s Dear Google & Bing: Help Me Rank Better! interactive session. After several years of hushed rumours about the real implications of excessive SEO, it’s only now that Google, through Matt’s admission, launched a faint confirmation that there is an actual intention to impose a penalty for over-optimisation of websites.
Content Based SEO Is The Name Of The Game
The head of Google’s Webspam team specifically expressed that Google is working on a plan to penalise websites that are guilty of overly SEO or over optimization in the coming weeks or months. According to Matt, the purpose of the penalty is to “level the playing field” between websites that engage in over-the-top optimisation strategies versus websites that produce relevant, value-based content to get at the top of Google’s search listings. It’s basically a battle between content and excessive optimisation!
Majority of online marketers adhere to the notion that optimistic ranking results are only achieved through optimisation. Google, with its penalty at hand, accentuates the significant point that typical SEO minds choose to ignore: quality content is the name of the game.
Truth is, Google’s goal is simple: to present relevant, useful information to its users. To accomplish this objective, Google sifts over a billion competing web pages, and then positions the most interesting and most helpful websites that offer relevant and well-written content on its front page. Why? Because content is king with Google. Google conquers the search engine market by delivering relevant search results to its users. If you can’t offer what Google wants (word of advice: Google loves good content that’s beneficial to users) then forget about your hopes of acquiring a first page result!
Trust Only Content Based SEO Methods
The significance of quality content must never be undermined. If you wish to own a website that is loved by Google and its users, then seek the help of a reputable SEO provider that specialises in content-based SEO methods that perform with reference to Google’s standards.