Content And SEO: Changing The Current SEO Landscapes
Google does not seem to mind if its recent updates boldly instil fear into the hearts and minds of constituents from the SEO industry. Just recently, the release of Google’s infamous algorithm change, the Penguin update, earned the ire of most online marketers and optimisers.
Google Penguin Supports The Mesh Of Good Content And SEO
Meticulously designed to put an end to over optimisation, the Penguin update has been known to clear out websites that are characterised by overly SEO methods and rubbish content. This particular update created confusion and disorder among SEOs as it paved the way for the demise of numerous high profile websites. Unfortunately, chief detractors of Google Penguin pinpoint how the newest algorithm update failed to weed out spammy and poorly performing websites. Believe it or not, credible websites became easy targets and were eventually knocked off the ranks as they got caught in the crossfire.
These unwanted scenarios make SEOs pop this crucial question: what would grant websites the immunity against Google’s nerve wracking updates? What would make websites guarded from the possibility of being dropped from Google SERPs in a mere blink of an eye?
The Impact Of Good Content And SEO On Website Rankings
Google’s answer is simple: the creation of high quality content that offers value to online users. Google, through its famed spokesperson, Matt Cutts, has repeatedly affirmed the idea that content is king with Google. In one of his interviews, Cutts even admitted that good content can trump the effectiveness of SEO! This controversial statement therefore draws attention to one of the ignored elements of search engine optimisation: content creation.
Penguin’s directive to SEO minds is pretty obvious: feed Google’s voracious appetite for good content! Good content now serves as the vital factor in determining search rankings, almost leaving behind previously celebrated ranking factors such as backlinks and page views.
As Google molds the future of SEO with greater reverence for content, it’s only imperative to utilise content based SEO methods as a powerful rankings weapon.