Google Analytics Update: Businesses Now Enjoy Real Time Analytics
Google recently introduced an update to its Analytics tool. Whereas Analytics showed reports on past performance before, the Google Analytics update now allows businesses to receive real time reports on marketing methods used to generate traffic, including links shared on social media.
This proves to be useful especially as a company is preparing to launch a marketing campaign. Real time Analytics provides data about traffic sources real time, allowing companies to adjust their sails during the test phase of the campaign to the direction where traffic is most generated.
According to Google’s official blog, Real time Analytics is a way of making sure a company’s measurement plan is working before driving visitors to a page. The blog further adds that with Real Time Analytics one can “find out in seconds whether you’re getting the data you want in Google Analytics.”
More Relevant Reports From Real Time Google Analytics Update
The announcement on the update came alongside Google’s offering of a premium service for larger businesses which includes better support and on-hand account management for higher traffic generation. Although of course, all avid Analytics users can benefit from this update depending on how they want to use it. For instance, Real Time Analytics will show links coming from Facebook or Twitter in just a matter of seconds, so businesses can make informed decisions on whether or not to continue with the campaign or refocus it to other marketing channels.
Real Time Google Analytics Update Means More Exact Measure For Traffic
The new Real Time Analytics will provide a better and faster measure of which marketing campaign is netting the most traffic. Harvard Business Review said that if a company is not measuring marketing, then it is not marketing. With Real Time Analytics, this has been redefined to mean that if a business is not measuring marketing real time, then it may not be using the best marketing campaign.