Your SEO Consultant should be your first call
We usually get a call from prospective clients either when their website has just been finished, just about to be finished, or has been finished for a while but there is no traffic. In all three of these cases it is a bit like calling in the engineer to help you with the construction of a building after it has been built and then saying to them – “we did use the right steel didn’t we – tell us we used the right steel!”
As silly as it may sound with the engineer example, calling us in at the end of a web project is just as silly unless you have a lot of extra money to spend and you don’t know what to do with it!
Clients who try to reverse engineer traffic so often say to us that they are not getting the traffic they want or the results they need. And yet they expect miracles to occur when they have made decisions presented to them by their web designers that are SEO unfriendly. This especially happens all the time with shopping carts which are are often some of the most SEO unfriendly sites on the web. Shopping carts and ecommerce are an intricate technical subject. Very few companies know how to create a top performing ecommerce site that is SEO and client friendly.
SEO Consultant – make them your 1st call
Bringing your SEO consultant in at the beginning before you get your site developed is just plain smart. Many SEO consultants are very expensive, and if they are worth their salt they should be. SEO is not just about tweaking a few meta tags and throwing some keywords onto a page – it is a technical blend of server platform, software, keyword balancing, content and user experience.
We only do pure SEO consultancy for big projects. The rest of the time we offer our consultancy for free when you purchase our SEO.SIMPLE. services. We will liaise with your hosting company and recommend the best server host (don’t use a Windows host unless you really have to – big SEO tip), we will liaise and support your developer in the best choice of structure to use, especially if a CMS (content management system) is being selected and we will support you to request specific SEO elements to be built in so they do not cost you anything later on to fix. When you become one of our clients we look after you through the whole site development cycle so that you get the best end result possible.
Web developers are not SEO consultants
If your web developer tells you that they are SEO experts and all their sites are SEO friendly then ask your web developer this simple question – what is a canonical error?
If you get a glazed look or a long pause then watch out! The reason why I say ask this question is because this is the No1 mistake most web developers make (99% of them to be exact). This creates one of the biggest SEO issues that we need to fix.
We see this issue as shown below a lot. A client will rank very high in Yahoo! but will not rank well in Google. Canonical, server speed and duplicate content issues are usually the cause – all of them created by your web designer.
All we do is SEO. We provide rock solid SEO without any hype. We focus on what we do best which is to get our clients on the first page of Google.
When we get it right we get great comments from our clients such as this one –
“Really good job you and your team have done so far. We’re really satisfied with the results and sales have seriously gone up since we moved from rank 2 to rank 1. “
Give us a call today to learn more about how we can work with you throughout your website life cycle. We are here to support you all the way.