Domain Registration Age: How Important Is It For SEO?
Does the age of a website count as a ranking factor in search engines? While people’s opinion on this matter vary, domain age does matter as far as ranking high on Google’s web result is concerned.
True, some novice online entrepreneurs may dismiss this factor entirely, but knowledge about Search Engine Optimisation will tell them otherwise. First off, the age of a website is a telling factor of the legitimacy of any web-based enterprise.
Legitimate domain names usually have multiyear registration periods. On the other hand, illegitimate domain names last more than a year but not beyond that. The expiration date of a domain name therefore can be used in determining the authenticity of a website and its content.
Multiyear Registration Period VS. One-Year Registration Period
Websites with older domain registration age is also an indication of a well-established online business. Buying a domain name with a multiyear registration period also suggests that the owner of the website is serious in conducting business online.
In stark contrast, spammers are merely betting on chances so they resort either in buying short registration period or in frequently renewing the domain name. For this reason, single-year registrations could be considered suspicious. It may sound unfair but search engines have proven that spammers tend to come from short-lived domains.
A longer registration period of domain names does not only mark the legitimacy of a website but also guarantees long-term benefits, such as the age trust factor. Websites that have existed for a long time are perceived by search engines as more authoritative than the newcomers.
For new entrants they have to rather focus on the daily activities of their business and create quality content. There is no other way of outlasting competitors and in enduring in this competition than to adhere to the fundamental principles of Search Engine Optimisation.
The age of a website is a part of internal ranking factor, a Search Engine Optimisation variable that requires optimisation. Hence, the domain registration age adds to the ranking advantage of a website.